Harrison Greenberg, the eldest son of Skechers USA Inc. President Michael Greenberg, died on April 6, 2015, at the age of 19. He was on vacation in Thailand when he suffered a fatal choking incident that took his life unexpectedly. His death shocked and saddened his family, friends, and the footwear industry.
## A Promising Future Cut Short
Harrison Greenberg was born on July 8, 1995, in Los Angeles. He was the grandson of Robert Greenberg, the founder and CEO of Skechers, one of the largest footwear companies in the world. He grew up with a passion for the family business, and started working at a Skechers store when he was 15. He also attended sales conferences, account meetings, and international trips with his father and grandfather, learning the ins and outs of the industry.
Harrison was a bright and ambitious young man who had a lot of potential. He graduated from Mira Costa High School in 2013, and enrolled at the University of Southern California, where he studied business administration. He was also involved in several extracurricular activities, such as the USC Ski and Snowboard Team, the USC Entrepreneur Club, and the USC Marshall Business Student Government.
In 2015, Harrison decided to take a semester off from college to pursue an internship in China, working with Skechers' joint venture partner. He was eager to gain more experience and knowledge in the Asian market, and to contribute to the growth of the brand. He was scheduled to spend six months in China, and planned to return to USC in the fall.
However, his dreams were cut short when he went on a vacation to Thailand with his cousin Colton Greenberg. According to his family, Harrison died from a "tragic and sudden choking accident that inexplicably took this vibrant and happy young man from us far too soon." The details of the accident have not been disclosed, but his family said that it was not related to any food allergies or pre-existing medical conditions.
## A Loving Son, Brother, and Friend Who Left a Lasting Impression
Harrison's death was mourned by his family, friends, and the Skechers community. He was remembered as a loving son, brother, and friend who had a positive and fun-loving personality. He was also a generous and compassionate person who supported various causes, such as the Friendship Circle, an organization that helps children with special needs.
Harrison is survived by his parents, Michael and Wendy Greenberg, his brother Chase, his sister Mackenna, and his extended family. He was laid to rest at Hillside Memorial Park and Mortuary in Los Angeles on April 13, 2015. A memorial service was held at the Grace Church in Eden Prairie, where hundreds of people gathered to pay their respects and share their memories of Harrison.
Harrison's legacy lives on through the Harrison Greenberg Foundation, a nonprofit organization that was established by his family in his honor. The foundation aims to support causes that Harrison cared about, such as education, health, and the environment. The foundation also awards scholarships to students who demonstrate excellence in academics, leadership, and community service.
Sources: Footwear News[^1^], Easy Reader News[^2^], Harrison Greenberg Foundation