EA Cause of Death: The Rise and Fall of a Video Game Giant

EA, or Electronic Arts, is one of the most well-known and successful video game companies in the world. Founded in 1982, EA has produced some of the most popular and influential games and franchises in the industry, such as FIFA, The Sims, Battlefield, Mass Effect, and Star Wars. EA has also been recognized as one of the best places to work in the gaming sector, and has won numerous awards and accolades for its innovation and creativity. However, in recent years, EA has also faced a lot of criticism and controversy, as well as declining sales and profits. Many gamers and critics have accused EA of being greedy, unethical, and out of touch with its customers and fans. Some have even declared that EA is dying, or already dead. What caused EA’s death? And how did it go from being a beloved and respected company to a hated and despised one? This article will explore the history and legacy of EA, and the factors that led to its downfall.

The Golden Age of EA

EA was founded by Trip Hawkins, a former Apple employee who had a vision of creating a new kind of video game company that would treat game developers as artists and give them more creative freedom and recognition. He also wanted to make games that were more realistic, sophisticated, and diverse than the typical arcade-style games of the time. He named his company Electronic Arts, to emphasize its artistic and technological aspirations.

EA’s first games were released in 1983, and were packaged in distinctive album-like covers that featured the names and portraits of the game designers. Some of these games, such as Pinball Construction Set, Archon, and M.U.L.E., were critically acclaimed and commercially successful, and established EA as a leader and innovator in the gaming industry. EA also pioneered the concept of licensing sports celebrities and teams for its games, such as John Madden Football, which became one of its most popular and profitable franchises.

EA continued to grow and expand throughout the 1980s and 1990s, acquiring and partnering with other game studios and publishers, such as Origin Systems, Bullfrog Productions, Maxis, and Westwood Studios. EA also developed and published some of the most iconic and influential games and series of the era, such as Ultima, Wing Commander, SimCity, The Sims, Command & Conquer, Need for Speed, Medal of Honor, and many more. EA also embraced new technologies and platforms, such as CD-ROM, 3D graphics, online gaming, and consoles, and became one of the largest and most successful video game companies in the world.

The Dark Age of EA

However, EA’s success also came with a price. As EA grew bigger and more powerful, it also became more corporate and less creative. EA began to focus more on maximizing profits and market share, and less on innovation and quality. EA also became notorious for its aggressive and predatory business practices, such as overworking and underpaying its employees, rushing and releasing unfinished and buggy games, shutting down and absorbing its acquired studios, milking and ruining its popular franchises, and exploiting and alienating its customers and fans.

Some of the most notable examples of EA’s misdeeds include:

These and many other incidents have damaged EA’s reputation and credibility, and have resulted in declining sales and profits, as well as lawsuits, boycotts, and protests from gamers and regulators. Some have even speculated that EA is dying, or already dead, as a result of its own greed and incompetence.

The Future of EA

Despite its many problems and challenges, EA is not dead yet. EA still has a lot of resources and assets, such as its talented and dedicated employees, its loyal and passionate fans, and its valuable and diverse intellectual properties. EA also still has a lot of potential and opportunities, such as its new and upcoming games and franchises, its innovative and immersive technologies, and its expanding and evolving markets. EA also still has a lot of room and time for improvement and redemption, such as its recent and ongoing efforts to address and fix some of its mistakes and issues, to listen and respond to some of its feedback and suggestions, and to regain and restore some of its trust and goodwill.

EA’s cause of death may have been its own hubris and folly, but its story is not over. EA can still rise and shine again, if it can learn from its past and present, and change for its future and better. EA can still be a great and beloved video game company, if it can remember and honor its original vision and mission, and focus on making great and beloved video games. EA can still be Electronic Arts, if it can be more artistic and less electronic.